THE
PINK VILLAGE MOVEMENT

THE
PINK VILLAGE MOVEMENT

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REVOLUTIONIZING BREAST CANCER SUPPORT IN RWANDA

The PINK VILLAGE MOVEMENT, powered by BCIEA exists to improve Breast Cancer outcomes by augmenting and supporting the Rwandan Health System to impact the
Community at Large

Our Journey

Our Journey

Breast Cancer Initiative East Africa (BCIEA INC), headed by
Philippa Kibugu DeCuir, a 31 year Breast Cancer Survivor, started the Cancer Awareness and Education movement in Rwanda 5 years before the first Oncologist and Cancer Hospital. Since then, Rwanda made tremendous strides in building support and infrastructure to address the situation on the ground.

Now, in 2025 the final piece of the foundational puzzle was established, free treatment.and therapies and insurance coverage support. The national health system has created the proper infrastructure. We hold a long standing MOU with the Ministry of Health and Rwanda Biomedical Center which allows us to fully execute our mission on the ground.

Our Impact

Our Impact

Our Impact

This foundational shift in Rwanda’s healthcare system has created the opportunity to take the grassroots work that we have been doing on the ground for the past 17 years, that has resulted in over 45,000 individuals impacted, to unveil a comprehensive Breast Cancer Support platform that works alongside the National Health System medically focused efforts that we call the Pink Village the Movement.

45,000+

45,000+

Individuals Impacted
in Rwanda

Individuals Impacted
in Rwanda

5,000+

5,000+

Recent Pink Village Experience Attendees

Recent Pink Village Experience Attendees

26

26+

Villages Covered in Pink Village Activity

Villages Covered in Activities

A Comprehensive
Breast Cancer
Support Platform

A Comprehensive
Breast Cancer
Support Platform

The Pink Village Movement is comprised of Awareness, Education, Screening, Breast Health Specialist Capacity Building, Patient Navigation, Youth Empowerment, Survivor Support and Infrastructure.

The Pink Village Movement is comprised of Awareness, Education, Screening, Breast Health Specialist Capacity Building, Patient Navigation, Youth Empowerment, Survivor Support and Infrastructure.

PINK WELLNESS HOUSE
CAMPUS

PINK WELLNESS
HOUSE CAMPUS

PINK WELLNESS HOUSE
CAMPUS

In partnership with FDG, a leading design and architectural firm in Rwanda, we are transforming our original Pink House into a comprehensive, Eco-Friendly, first of its kind full service Breast Cancer Support Wellness Campus.

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OUR PINK VIlLLAGE MOVEMENT PROGRAMS

OUR PINK VIlLLAGE MOVEMENT PROGRAMS

OUR PINK VIlLLAGE MOVEMENT PROGRAMS

IROZA

Our AI Powered Digital Breast Cancer Assistant

24/7 Support for
Breast Cancer

Support When You Need It, Anytime, Anywhere

I am available around the clock on WHATSAPP , no appointments, no waiting rooms. Whether it's midnight or midday, you can ask questions, get guidance, or find nearby services at your convenience, in your language, and on your terms.

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The Pink Village Experience

Bringing Breast Cancer Awareness and Education Directly to the Village.

This groundbreaking initiative uses an ongoing comic book and interactive media series to deliver life-saving health messages to adults 18+ in a way that is engaging, culturally sensitive, and deeply impactful.

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Pink Youth Rising

80% of Rwanda's Population is under 35 years of Age. We are focused on
YOUTH EMPOWERMENT through providing critical work skills via real life experience working within our Organization. They are the Future of Rwanda and we have the opportunity to change the narrative at a National Level.

80% of Rwanda's Population is under 35 years of Age. We are focused on YOUTH EMPOWERMENT through providing critical work skills via real life experience working within our Organization. They are the Future of Rwanda and we have the opportunity to change the narrative at a National Level.

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One Smartphone Per Village

Fighting Breast Cancer, One Smartphone Per Village leverages our trained Village Ambassador equipped with a donated smartphone, and access to our AI Breast Cancer Assistant, IROZA to bring Awareness and Education to the Village.

Our Village Ambassadors are connected and interact with each other and BCIEA Staff via WhatsApp Ambassador Group, text, and Email.

This project motivated our ambassadors to improve their communication skills through the use of Social Media in Kinyarwanda and English.

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The HEALTHCARE CREATIVE UNIVERSE (HCU) Comic Books That Save Lives

The HEALTHCARE CREATIVE UNIVERSE (HCU) Comic Books That Save Lives

The HEALTHCARE CREATIVE UNIVERSE (HCU) Comic Books That Save Lives

Comic Books that Save Lives!

This groundbreaking initiative uses an ongoing comic book and interactive media series to deliver life-saving health messages through the power of Storytelling to adults 18+ in a way that is engaging, culturally sensitive, and deeply impactful.

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Knitted Knockers Breast

Prosthesis

Knitted Knockers Breast Prosthesis

Restoring Dignity And Empowering Survivors

BCIEA has 30 trained Rwandan women who knit made-in-Rwanda prostheses for women who undergo mastectomy to help them overcome body image and confidence issues and the aftereffects of losing breasts. BCIEA is forever grateful to our friend, Barbara Demorest, a breast cancer survivor herself and founder of the Knitted Knockers Foundation USA.She volunteered in 2016, with Lauren and JB to come and teach 30 Rwandan ladies how to make Knitted Knockers.

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ULINZI WALK

JOIN US EVERY OCTOBER!

Since 2017, the Ulinzi Annual Awareness Walk has beena national symbol of hope, strength, and unity in the fight against breast cancer. Organized by BCIEA, it pioneered public breast cancer awareness in Rwanda. This year marks our 6th official walk, as we continue to bring together survivors, families, health professionals, and community leaders to raise awareness, promote early detection, and support survivors.

80% of Rwanda's Population is under 35 years of Age. We are focused on YOUTH EMPOWERMENT through providing critical work skills via real life experience working within our Organization. They are the Future of Rwanda and we have the opportunity to change the narrative at a National Level.

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Auntie Pink, Our Digital AI Spokesperson

Auntie Pink,
Our Digital AI Spokesperson

The AI-powered digital twin of our founder, Philippa Kibugu-DeCuir , wise, warm, and here for you.

Auntie Pink is more than a friendly face, I am the digital embodiment of our founder’s 17-year journey pioneering breast cancer awareness and education in Rwanda. Powered by AI and guided by Philippa’s voice, experience, and compassion, Auntie Pink offers culturally relevant support to help every woman understand, prioritize, and take charge of her breast health. She’s your trusted companion on a path to knowledge, early detection, and healing — anytime, anywhere.

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JOIN US WITH YOUR SUPPORT AND PARTICIPATION
IN THE PINK VILLAGE MOVEMENT

JOIN US WITH YOUR SUPPORT AND PARTICIPATION
IN THE PINK VILLAGE MOVEMENT

JOIN US WITH YOUR SUPPORT AND PARTICIPATION
IN THE PINK VILLAGE MOVEMENT

Your support funds early detection, free screenings, and training of frontline health workers. Each dollar goes toward real outcomes: women reached, lives saved, nurses trained, and communities transformed with measurable data and cobranded reports.

Your support funds early detection, free screenings, and training of frontline health workers. Each dollar goes toward real outcomes: women reached, lives saved, nurses trained, and communities transformed with measurable data and cobranded reports.

Your support funds early detection, free screenings, and training of frontline health workers. Each dollar goes toward real outcomes: women reached, lives saved, nurses trained, and communities transformed with measurable data and cobranded reports.

Align your CSR Mission with Rwanda’s pioneering breast cancer movement, backed by 17+ years of impact. Be more than a logo, be part of a deeply respected, women-led initiative that saves lives and builds trust in every corner of the country.

Align your CSR Mission with Rwanda’s pioneering breast cancer movement, backed by 17+ years of impact. Be more than a logo, be part of a deeply respected, women-led initiative that saves lives and builds trust in every corner of the country.

Align your CSR Mission with Rwanda’s pioneering breast cancer movement, backed by 17+ years of impact. Be more than a logo, be part of a deeply respected, women-led initiative that saves lives and builds trust in every corner of the country.

Reach women, youth, professionals, and policymakers who care about brands with purpose. From our consistent Online Outreach to in-person community events, your brand or organization connects where hearts,
and minds converge

Reach women, youth, professionals, and policymakers who care about brands with purpose. From our consistent Online Outreach to in-person community events, your brand or organization connects where hearts,
and minds converge

Reach women, youth, professionals, and policymakers who care about brands with purpose. From our consistent Online Outreach to in-person community events, your brand or organization connects where hearts,
and minds converge

Visit Breast Cancer Initiative East Africa

VISIT US

© Breast Cancer Initiative East Africa Inc (BCIEA) 2025

© Breast Cancer Initiative East Africa Inc (BCIEA) 2025

© Breast Cancer Initiative East Africa Inc (BCIEA) 2025

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